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Cambridge Neuroscientists, would you like to appear on TV talking about Neuroscience?

Cambridge Neuroscientists, would you like to appear on TV talking about Neuroscience?

Are you a good communicator? Can you explain scientific concepts to a lay audience?

A new TV Science show requires Neuroscience experts to comment briefly on the Neuroscience behind the experiments that they will perform on the show.

If this appeals to you, please contact Dervila Glynn for further details. The programme makers would film in Cambridge.

Currently, they are looking for experts in the following areas –

Effect of touching the upper arm to get people to do what you want.
The effects of a light touch on the arm has been explored in studies since the 1970s. In one experiment, users of a phone booth who were touched were more likely to return a lost dime to an experimenter (Kleinke, 1977). The action was no more than a light touch on the arm.
People will do more than that though; people will give a bigger tip to a waitress who has touched them (Crusco & Wetzel, 1984).
People are also more likely to provide help when touched. In one study, strangers who were touched lightly on the arm were more likely to help an experimenter pick up things they had dropped (Gueguen, 2003). The percentage of people who helped went up from 63% to 90%.
In a study by Willis and Hamm (1980), participants were asked to sign a petition. While 55% of those not touched agreed to sign it, this went up to 81% of those participants touched once on the upper arm. A second study asked people to fill in a questionnaire. The same touch increased compliance from 40% to 70%.

Social Pressure can trick you into standing the wrong way in a lift.

If you enter a lift and everyone standing in the lift turns 180 degrees you will turn with them.

Posted on 17/06/2013

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