Dr Ben Hardy

Ben Hardy

University position

Research Associate


Judge Business School

Research Themes

Cognitive and Behavioural Neuroscience

Clinical and Veterinary Neuroscience


My primary research in on morale in organisations and I am taking a social psychological approach. The aim is to establish what morale is, what it is not, how it might be measured and what the antecedents and consequences are. A mixture of qualitative and quantitative methods is being used to try and achieve this.

A side interest is the interplay between anger, motivation and creativity along with the neural basis of creativity and prediction.

Research Focus


None specified

Clinical conditions

No direct clinical relevance


Behavioural analysis

Cross-sectional and cohort studies

Qualitative semi-strucutred interview techniques

Web based surveys



John Coates

Mark Gurnell

United Kingdom

Mark Fenton-O'Creevy Web: http://www.open.ac.uk/busines...

Lionel Page Web: http://www.wbs-research.co.uk/ebdm/li...

Associated News Items



    Hardy B, Ford L (2014), “It’s Not Me, It’s You: Miscomprehension in Surveys” Organizational Research Methods

    Kandasamy N, Hardy B, Page L, Schaffner M, Graggaber J, Powlson AS, Fletcher PC, Gurnell M, Coates J (2014), “Cortisol shifts financial risk preferences.” Proc Natl Acad Sci U S A Details


    Hardy B (2013), “The business of being a vet.” Vet Rec 172(23):602-3 Details


    Hardy B (2012), “Suffering through ignorance.” Vet Rec 170(7):183-4 Details