Dr Suzanna Forwood


My interest is in cortical learning, and particularly the interaction between learning and perception. Previous work has used animal models and computational models to understand cortical function. I am now looking at human models of learning, within the applied domain of health psychology: the factors surrounding a food presentation that drive its selection.

These factors include labelling, descriptions, illustrations, goal-priming, hedonic associations and other factors that alter preference for a given food item, both explicitly and more subliminally.

Research Focus



automatic processes



Clinical conditions

Obesity and weight gain within the normal adult population


Behavioural analysis



Paul Fletcher

Theresa Marteau

United Kingdom

Susan Jebb Web: http://susan.jebb@phc.ox.ac.uk

Associated News Items



    Forwood SE, Ahern AL, Hollands GJ, Ng YL, Marteau TM (2015), “Priming healthy eating. You can't prime all the people all of the time.” Appetite 89:93-102 Details

    Lewis HB, Forwood SE, Ahern AL, Verlaers K, Robinson E, Higgs S, Jebb SA (2015), “Personal and social norms for food portion sizes in lean and obese adults.” Int J Obes (Lond) Details


    Forwood SE, Ahern A, Hollands GJ, Fletcher PC, Marteau TM (2013), “Underestimating calorie content when healthy foods are present: an averaging effect or a reference-dependent anchoring effect?” PLoS One 8(8):e71475 Details

    Forwood SE, Walker AD, Hollands GJ, Marteau TM (2013), “Choosing between an Apple and a Chocolate Bar: the Impact of Health and Taste Labels.” PLoS One 8(10):e77500 Details


    Forwood SE, Cowell R, Saksida L, Bussey T (2012), “Multiple Cognitive Abilities from a Single Cortical Algorithm.” J Cogn Neurosci Details


    Forwood SE, Bartko SJ, Saksida LM, Bussey TJ (2007), “Rats spontaneously discriminate purely visual, two-dimensional stimuli in tests of recognition memory and perceptual oddity.” Behav Neurosci 121(5):1032-42 Details


    Forwood SE, Winters BD, Bussey TJ (2005), “Hippocampal lesions that abolish spatial maze performance spare object recognition memory at delays of up to 48 hours.” Hippocampus 15(3):347-55 Details


    Winters BD, Forwood SE, Cowell RA, Saksida LM, Bussey TJ (2004), “Double dissociation between the effects of peri-postrhinal cortex and hippocampal lesions on tests of object recognition and spatial memory: heterogeneity of function within the temporal lobe.” J Neurosci 24(26):5901-8 Details